Kyle Hein Story

What is your daily focus, routine or ritual that you practice that starts your day off on the right foot?

For me getting up and engaging in physical fitness training is a staple. Not only was this a habit that was instilled in me from my time as a Law Enforcement Officer, to being a signed athlete, this became a stable in me managing PTS and TBI. This is something I believe in so much that it is a staple program inside of our Non-Profit. The importance of exercise and self care can enhance every facet of our lives.


How do you feel when you wear the NDCQ Gear?

I was actually introduced to NDCQ when one of my best friends got me a shirt during a really dark time in my life. I literally would wear this to the gym almost every day. Such a simple moto to remember such a powerful meaning and mindset! There would be times when I looked down at this shirt and could imagine loved ones voices saying “ Not Dead Can't Quit,” keep going. It was also a reminder of the things I accomplished and continue to accomplish, because I chose not to quit.


What is your biggest NDCQ moment? And/Or how does Not Dead Can’t Quit motivate you?

My greatest NDCQ moment is currently happening. It has become the sum of multiple NDCQ moments which push me to move forward daily. I am a former LEO who was severely injured in the line of duty. After my time of service I attempted suicide multiple times, lost businesses, relationships, in and out of PTS/TBI centers, and much more. My faith coupled with the NDCQ mentality kept me pushing. The call where I sustained my TBI would also be one of my favorite NDCQ moments. I was in a situation where I was alone with someone who tried to take my life. With sparing details, it almost seems like time slowed down. Each moment was an effort to win and survive. This happened before I heard about the NDCQ movement. But it is absolute proof that it dwells deep inside of you, and if you are truly mentally prepared you can get yourself out of any situation. My life was forever changed after this night. I have had opportunities to quit, and honestly it still crosses my mind. But what keeps me going? Knowing that quitting is not an option. It is selfish, and all my past NDCQ moments would serve no purpose. No matter how painful it is, how uncomfortable it gets there is always enough will and win.

What is your next personal target? Do you feel that having an NDCQ mindset and using the Not Dead Can’t Quit mantra will help you in achieving that target? If no, how can we improve our message?

My Next personel target is to continue to heal alongside growing our Non-Profit and Coffee Company. The Non-Profits caters to the needs of injured Veterans and first responders. It has been quite the journey in developing, but daily, I have the opportunity to see that NOT QUITTING has helped others to gain hope and NOT QUIT. With this pandemic happening we recently lost funding to sustain us through the next year. Ironically on this same day, I received my NDCQ gear in the mail. So what do I do next? Well i am not dead, so you have the answer :)